Bajaj Auto Ltd.

Bajaj Auto Ltd.

The Bajaj Group is amongst the top 10 business houses in India. Its footprint stretches over a wide range of industries, spanning automobiles (two-wheelers and three-wheelers), home appliances, lighting, iron and steel, insurance, travel and finance. The group’s flagship company, Bajaj Auto, is ranked as the world’s fourth largest two- and three- wheeler manufacturer and the Bajaj brand is well-known across several countries in Latin America, Africa, Middle East, South and South East Asia. Founded in 1926, at the height of India’s movement for independence from the British, the group has an illustrious history. The integrity, dedication, resourcefulness and determination to succeed which are characteristic of the group today, are often traced back to its birth during those days of relentless devotion to a common cause. Jamnalal Bajaj, founder of the group, was a close confidant and disciple of Mahatma Gandhi. In fact, Gandhiji had adopted him as his son. This close relationship and his deep involvement in the independence movement did not leave Jamnalal Bajaj with much time to spend on his newly launched business venture.

His son, Kamalnayan Bajaj, then 27, took over the reigns of business in 1942. He too was close to Gandhiji and it was only after Independence in 1947, that he was able to give his full attention to the business. Kamalnayan Bajaj not only consolidated the group, but also diversified into various manufacturing activities. The present Chairman of the group, Rahul Bajaj, took charge of the business in 1965. Under his leadership, the turnover of the Bajaj Auto the flagship company has gone up from INR.72 million to INR. 120 billion, its product portfolio has expanded and the brand has found a global market. He is one of India’s most distinguished business leaders and internationally respected for his business acumen and entrepreneurial spirit.

Bajaj Auto is the flagship of the Bajaj group of companies. The group comprises of 34 companies and was founded in the year 1926.
The companies in the group are:

 

Timeline of Two Wheeler releases

Global Network

Bajaj’s strong presence in over 50 countries truly exemplifies the term successful expansion.

Since the launch of the legendary Chetak scooter in 1973; Bajaj has been the most favourite two-wheeler brand across the world. With the Boxer launch in 90’s, the stylish Pulsar in 2001 and the likes of Discover, Platina and many other great bikes, Bajaj has catered to every need in this segment.

In the midst of 1972, Bajaj began exporting two-wheelers to Australia. And by 1973, the first shipment of three wheelers arrived in Bangladesh. By 2000-01, Bajaj managed to export around 44,000 vehicles. Our exports were growing and that created a need of setting up representative sales offices abroad. So in 2004, we set up sales offices in Africa, Sri Lanka and Middle East followed by a subsidiary in Indonesia. Later in 2008, we opened another sales office in Mexico in Latin America. And in the same year, a 15% increase was recorded with the export of 7, 26,115 two-wheelers.

Across the globe, Bajaj is known as the no. 1 three-wheeler company, with a very dominant position in Sri Lanka, Egypt, Bangladesh and Peru.

Bajaj’s market share is increasing constantly every year. The brand Bajaj is a market leader in motorcycles in Colombia, Central America, Sri Lanka, Bangladesh, Philippines, Nigeria, Uganda and Kenya. And we are proud that the love of our customers has made Boxer the no. 1 brand in the whole of Africa.

But the export of one million vehicles in the year 2010 has put us foremost in the worldwide race of success. Well, these achievements are definitely awe-inspiring. But for a company like Bajaj, these are just goals, achievements are yet to come.

Plants

Bajaj Auto’s has in all three plants, two at Waluj and Chakan in Maharashtra and one plant at Pant Nagar in Uttranchal, western India.

 bajaj_models

Waluj

Manufactures: Bajaj range of motorcycles and three-wheelers

Location :Bajaj Nagar, Waluj, Aurangabad 431 136


Chakan

Manufactures: Bajaj range of motorcycles
location MIDC, Plot No A1, Mahalunge Village, Chakan 410 501 Dist. Pune


Pant Nagar

Manufactures: Bajaj range of motorcycles

Location Plot No. 2, Sector 10 Phase -II – E, Pant Nagar, Sidcul, Rudrapur Dist. Udhamsingh Nagar Uttranchal