Mahindra & Mahindra is the flagship company of the Mahindra Group. Established in 1945, M&M core automotive and farm equipment businesses have grown into market leaders whose triple bottom line ethic is driving industry trends towards technological innovation, social responsibility, and constantly improving customer satisfaction.
Over the years, M&M spun off into new ventures in order to better meet the needs of M&M customers, expanding into automotive and non-automotive components, information technology, financial services, and energy. M&M operate in a federated structure so that each business can take risks and grow on its own and simultaneously leverage synergies across the entire Group’s competencies.
Mahindra & Mahindra’s Farm Equipment division is the top-selling tractor company in the world, with annual sales over 150,000, a presence in more than 40 countries and more than 1,000 dealers worldwide. M&M manufacture M&M tractors at four state-of-the-art plants in India, two in China, three in the US, and one in Australia, grounding us in four major agricultural hubs to give us close on-the-ground understanding of what farmers need from their tractors. M&M strong R&D team of more than 600 engineers constantly pushes M&M technology forward.
M&M constant commitment to deliver more to M&M customers has brought us 27 years of sustained market leadership and a 41 percent share of the domestic market. M&M earned a customer satisfaction index (CSI) of 88 percent—the highest in the industry.
M&M US subsidiary, Mahindra USA, sells thousands of tractors each year to farmers across the country. M&M also manufacture in Australia and entered the Chinese market through a joint venture in 2007. Despite stagnation in the Chinese farming sector, Mahindra (China) Tractor Company recorded growth of 21 percent from 2009 to 2010. M&M also undertaken a joint venture with the Jiangsu Yueda Group, creating the Mahindra Yueda (Yancheng) Tractor Company to sell 16-125 HP tractors under the Jinma brand.
M&M hard work has attracted several accolades. In 2009, the Wall Street Journal featured us in its list of the top 10 most innovative Indian companies in its survey of Asia’s 200 most admired and innovative companies. M&M received the prestigious Golden Peacock Award 2008 in the Innovative Product/Services category for M&M in-house development of a load car, the first of its kind in the Indian tractor industry. And in 2007, M&M became the only tractor company to win the Deming Application Prize and the Japan Quality Medal for Total Quality Management excellence in M&M entire business operations—two of the highest global quality awards.
M&M are the first and the only tractor company to have received the coveted Japan Quality Medal and Deming Application Prize.
Quality is paramount at Mahindra and M&M are proud to be the first and only tractor manufacturing company in the world to win the Japan Quality Medal (JQM), a laurel truly hard to earn. It is universally acclaimed as the highest award presented to a company following Total Quality Management (TQM) practices in their entire business operations. JQM recognizes a high level of customer focus, improvements in overall quality and excellence in business processes.
Also, Mahindra was the first tractor company worldwide to win the Deming Application Prize in 2003 for excellence in quality, making it the only tractor manufacturer to receive both distinctions.
Research and Development Facilities
The Mahindra Research valley focuses on computer aided engineering and design. An in-house integrated approach incorporating all the details and specifics of benchmarking, aesthetics, style feasibility, concepts, packaging, design & development, virtual validation, prototyping and testing are carried out that effectively reduces manufacturing trials, experiments and evaluation time in new product development.
The Engines are assembled in a closed environment, in an Air-conditioned plant. The Sequential Engine Assembly works on an Automated Electrified Monorail conveyer system. The assembly line offers flexibility of different models with S.M.E.D concept and employs the Andon system (Visual indication on line).
Advanced Cold Testing For Engines
The Engine assembly lines employs DC Tools for critical joints. It also works on No fault forward principle and verification in process ( Advanced cold testing & Quality Points)
Extensive Testing And Quality Assurance Facilities
All new products go through an extensive field tests and also are tested on test beds/ labs by the consistent use of simulation technologies.
CED Paint Shop
The Cathodic Electro Deposition (CED) paint shop allows an excellent corrosion resistance for the sheet metal parts. It also provides a proper coverage of CED inside box sections and a allows a Uniform Dry film thickness of CED.
Tractor Assembly Line
The tractor assembly lines are universal model lines that accommodate all the different tractor families and variants on the same line. Quick setup change is accomplished through multiple point docking fixtures & chassis resting pegs. Quality Point systems are established for ‘Process Quality assurance’. Modern material handling systems like manipulators, DC tools & dedicated trolleys are employed. Roller tests are carried out, prior to the tractors departing the assembly lines.
Plant Office – Mahindra & Mahindra Limited – FES (Farm Division)
Mahindra Towers – 2nd Floor, Plot No.24 – 26, Durga Vihar Colony,
Durgapura, Tonk Road, Jaipur Pincode : 302018
Tel : (0141) 5112161 / 2554797
Near Bidar T – Junction,
Mahindra Nagar, Zaheerabad, Medak Dist.,Pincode : 502220
Tel : (08451) 276200 & 276300
Village & Post Lalpur, Kichha Road,
Rudrapur (Udhamsingh Nagar). Pincode : 263143
Tel : (05944) 280723/24/25
MIDC Area, Hingna Road,
Nagpur. Pincode : 440016
Tel : (07104) 237261 – 65